Chocoland: Princess Diary Fashion Project 04- I-Square Station in Fahrenheit88

Unique is the chic. If you are a Penang trend follower, I believe you must have acquainted with I-Square Station. Pssp, I used to name them as mini Amazon because they sell most of the fashion needs. They first launched at Gurney Plaza back in 2011 Dec. Many saw it as exclusive fashion gathered point that they never experience before. Have you visit one in Fahrenheit 88, KL? You may access to hot selling stuff from Agape Boutique, Vina Boutique, Momoko Wardrobe, Mirror Fashion Gallery, Vanity Closet, Japzjewel and others. *which I will get you to go and find out.*

Takomoto Gossip

Mirror Fashion Gallery

Vina Boutique

Luxee Fashion Gallery

You might be wondering how all this concept shop derived from:

I believe most of the shoppers have encountered box concept shops in shopping malls. Ideas keep booming in Jimmy’s mind and after discussion with best friends cum partners Darren Ooi and Kee Liat, we have decided to transform the box concept to more fashion and accessories enable as we considered larger ladies’ spending power. Also honored to our concept designer Ben Tan, he is the real master mind behind the whole interior design of the shops that have attracted many customers visiting us.

I-square name was derived from the principals of innovation and initiative. I-square enables the entrepreneurs to incubate and showcase their ideas and unique products in a cost effective way. This platform not only satisfies the desire of entrepreneurs’ dream but also stands as a training and practice ground for them to gather more experience and knowledge before entering into real business.

Jimmy shares that good location, responsive management, good interaction with vendors and customers are their theory of success management of their retail. They work hand in hand and resulting in today’s evident achievement.

They also maintain a periodic weekly sales report to acknowledge the tenants how much they sell and also the stock balance so they can fill up the vacant. This is how they maintain a good relationship with their vendors by keeping in touch with them.

Since opening till now, their customer continuously visit them and purchase the latest iconic fashion from head to toe. They provide fashion for young to mature. Successfully achieving 100k per month, customer demand is their motivator and reason why they expand their business to Kuala Lumpur.